News “Harnessing technology to improve sales and marketing communications efficiency.”
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In an increasingly complex marketing communications environment, life is not as simple as the establishment of a “dialogue” between you and your customer. You have to involve the channel, which makes it a “Trialogue”*. If communication isn’t consistent and clear between all three parties, you have problems.
However, managing sales and marketing communications across three dimensions instead of two can cost more and can significantly complicate measurement.
That’s why Trialogue Corporation is in business. We help companies:
trialogue: a scene, discourse, or colloquy in which three parties participate
Webster’s New Collegiate Dictionary
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