Solutions
“A three-way exchange to improve marketing communications efficiency.”
To be successful in business today, you need to establish a “trialogue” in your markets; that is a three-way dialogue between your company, your customers and your channel. If communication isn’t consistent and clear between all three parties, you have problems.
But, with traditional implementation three-way communication can cost more and make measurement much more difficult. Where does the response from a prospective buyer really get recorded? Who gets credit for the “hit”? Do simple, single dimensional metrics really mean the same thing in this environment (CPR, CPM, CPS, etc.)?
Trialogue provides solutions to these kinds of problems. We use technology to keep costs in check and provide robust solutions that improve levels of communications with all channels.
Trialogue Corporation focuses on the critical “3 C’s”, inherent to effective business communications:
Products & Services
CHANNELS
COMPANY
CUSTOMER
(Sales Process)
(Segmentation)
(Relationships)
Lead Generation
Database Design
1 to 1
Lead Management
Database Management
Permission-based Marketing
Sales Automation
Segmentation Analysis
Custom Messaging
Automated Marketing Comm.
Cost of Acquisition
Offer Strategies
Process Analysis
Lifetime Value Analysis
Format Analysis
Cost Reduction
Test Design and Analysis
Testing
Our Approach
Three factors that influence the way Trialogue approaches challenges:
We function as an extension of our client’s staff. We work very closely with Sales and Marketing to develop customized strategies that makes sense for the client and their unique circumstances. Then, we can either turn that strategy over to the client for execution—or, we can implement it for them. We can do as much of the work as the client calls for—given their capabilities and capacity.
We get positive results with modest budgets before we recommend the client spend large amounts of money and time. We’ve found over decades of experience that it is prudent to proceed with caution and to “prove out” strategies and programs. We typically do not advocate big, splashy, “C” level changes, requiring big budgets early on. By pursuing that path, in our experience, dollars are wasted and much of the work needs to be redone.
Every solution is custom designed. We take the time to analyze how much the client should invest to solve the problem. This way, they don’t spend a fortune to leverage a small return. The ROI has to make sense.
