StreamlyneTM
Streamlyne™ is the best Automated Marketing Communications system on the market. The system was initially developed in 1997 and is undergoing continuous improvement. And, in fact, all three founding principals of Trialogue Corporation were involved in the development of the Streamlyne system.
The Streamlyne system offers unique benefits for all of the “three C’s”: the Company (or client), the Channel, and the Customer (end-user of buyer).
For the Company (or Client), Streamlyne
· Saves money on marketing communications efforts
· Correspondingly allows for very small (even 1:1) segments
· Improves marketing communications effectiveness and efficiency
· Increases marketing communications productivity (headcount issues)
· Develops a higher level of accountability and measurability
· Offers real-time reporting
· Exercises superior control over field marketing communications
For the Client’s Channel, Streamlyne
· Allows them to generate their own “in field” communications
· Improves their understanding of field communications issues
· Generates superior allocation of resources (money & headcount)
· Improves response and conversion rates (improved targeting)
· Cuts their prospecting, conversion and sales time and costs
For the Client’s Customer, Streamlyne
· Increases the relevance of the messages they receive
· Reduces “clutter” (# of inapplicable messages)
· Improves the way they receive information about the company
© 2004 Trialogue Corporation